Jo Malone of Jo Loves perfume and candle ranges and Estee Lauder had a new perfume store in London's Elizabeth Street. Eliminating the common approach of high general lighting levels in retail environments allowed accent lighting to stand out, and also reduced the total energy bill.
The lighting concept uses theatrical layers to display products. The key female market spend more time in environments with accent lighting. By putting focus onto horizontal shelving instead draws attention away from the price and towards the products. Lighting is not wasted illuminating the floor.
Completed with Zumtobel Lighting.